As a designer, I’m interested in bringing concepts and learnings from a wide range of disciplines into the world of design to help create better solutions. One field that has had a massive influence on my design approach has been behavioural economics.
I’ve been fascinated with it ever since picking up a copy of Dan Ariely’s book Predictably Irrational at an airport many years ago. Having previously studied traditional economics with its assumptions of rationality, behavioural economics was a breath of fresh air with its premise that people are in fact irrational creatures.
I was invited to take part in a panel discussion at this year's Absa XDC…
Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…
Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…