Don’t make me think, Steve Krug wrote on the premise that a good software program or website should let people accomplish their intended tasks as easily and directly as possible.
Each day, people face making thousands of decisions; some sources suggest upwards of 35,000 decisions per day, though this number is somewhat suspect as it is difficult to estimate something predicated on personal bias. Understanding how and why people interact with products and employing persuasive design principles based on that information can ease decision-making anxiety and improve overall user experience.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…