Between 2010 and 2017, Jet Airways was India’s largest commercial airline, but a fierce price war with competitors IndiGo and SpiceJet led to its demise in April 2019.
Shortly thereafter, Jet Airways’ frequent flyer program, JetPrivilege, rebranded as InterMiles, a lifestyle loyalty program where members redeem credits for hotels, shopping, dining, and more.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…