Categories: DesignUX

Customer Journey Maps – What They Are and How to Build One

The work of a UX designer happens in many different environments—from lean startups and Agile environments where teams work with little documentation, to consulting engagements for third-parties, or large enterprises and government entities with strict documentation requirements. Regardless of the nature of the engagement or environment (and the one thing that ties it all together), is a need for UX professionals to effectively communicate their design ideas, research findings and the context of projects to a range of audiences.

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Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

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2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

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Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

9 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

11 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

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Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

11 months ago