Currently, in the world of finance, there is a growing number of banks and Fintech services trying to compete by offering various solutions to their users─rich with features, functions and innovations. At the same time, the expectations of the users are growing rapidly as well. Once the user has felt what it is like to utilise a great product, the same kind of quality will eventually be expected from other services. Why would anyone want to lower their standards and go back to using something that doesn’t provide the same value and experience?
The truth is that some financial apps and services make us feel better and help us more easily solve our problems, while others do the total opposite─cause frustration, confusion and even stress. So, let’s explore the psychology of product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
