How To Make A Dashboard That Doesn’t Suck

“We need a dashboard for this product! Make it pretty! Something that will WOW in the sales cycle!”

It’s a refrain throughout my career. The dashboard is the face of the application, so it must have curb appeal. But there’s a problem when you prioritize curb appeal above all else: Your dashboard will likely be utterly useless. It will be a work of art to hang from a wall, but it won’t be a dashboard.

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