Categories: UX

Making a strong business case for the ROI of UX

User Experience has a long history of being measurable and showing return on investment (ROI). This has even been true when ROI is often tricky to measure itself. A recent seminar we gave on the ROI of User Centered Design (archive available for playback) revealed some ROI of UX statistics that should be of value to anyone needing to justify the business case for UX. Highlights from the seminar and more are found in the infographic, Making a Strong Business case for the ROI of UX:

 | Read article

Rob Cowie

Recent Posts

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

1 month ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

3 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

8 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

10 months ago

Voice of the Customer: How to Leverage User Insights for Better UX

Many of us have had the experience of feeling like we’re shouting into an online…

10 months ago