UX strategy has come into prominence in the past few years as a specialty area within the field of User Experience, as shown by the rapid increase in UX Strategist job titles and events such as the conference UX STRAT. For many of us who have been in the field for a long time, UX strategy is a counterbalance to efficiency-driven, product-centric methodologies like agile, Lean Startup, and Lean UX. For others, it is a natural progression from basic UX design activities like wireframing to more rigorous, analytical activities such as formulating data-driven personas.
For readers who are unfamiliar with the term UX strategy, I would like to provide some background on what UX strategy is, before diving into what situations indicate a need for a UX strategy.
