For too long people have placed blind trust in organizations and brands, which has only led to manipulation and abuse. Society is now entering a new phase of healthy skepticism.
Only 24% of US citizens think that the news media try to report on news without bias. “This represents a 17-point drop from last year and a 22-point drop from 2013,” the 2015 State of the First Amendment survey states. “In fact, the 24% who now say the media try to report news without bias is the lowest since we began asking this question in 2004.”
When it comes to Millennials (18-29 year olds), only 7% believe the media is unbiased. So, 93% of Millennials believe the media is biased! “18- to 29- year-olds’ cynicism toward the political process has never been higher,” the Harvard Institute of Politics Director Trey Grayson stated in 2014.
