Digital change is cultural change

Digital speeds things up and allows for great flexibility and adaptability. It also facilitates greater transparency and openness.

As openness and transparency increase, an increasingly educated population realizes that it has long been manipulated by institutions and brands. Throughout the modern world there is a justifiable collapse in trust. If this collapse continues there will be serious consequences for societies and economies.

The biggest problem facing Greece, for example, is lack of trust. As a result, it will be difficult to achieve an agreement because both parties simply don’t trust each other. In the UK, there is a large amount of distrust of the European Union. As a result, a referendum is being held to determine whether the UK should remain in the EU. Trust is the issue of our age.

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