Why You Should Ignore UX Best Practice

I’m often asked the question: “is this best practice?”

Not to be pedantic, but what is UX best practice anyway? What does this term mean? Does the phrase refer to a set of techniques deemed to be the most effective? Does “best practice” suggest that, because someone else does something, and they’re successful, you should too?

The answer to both questions is yes—especially the former. However, should you be undertaking best practice UX design and principles within your organisation?

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