User research is not a hard science.
But like all behavioural sciences, there are principles, best-practices, rules and recommendations.
Across dozens of tutorials, five books, many articles and blogs, boot camps, and discussions with both seasoned and new UX professionals, I’ve noticed a number of common problems and themes related to measuring the customer experience.
Here’s a list of 25 rules and recommendations that people tend to find most helpful.
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Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…