User research is not a hard science.
But like all behavioural sciences, there are principles, best-practices, rules and recommendations.
Across dozens of tutorials, five books, many articles and blogs, boot camps, and discussions with both seasoned and new UX professionals, I’ve noticed a number of common problems and themes related to measuring the customer experience.
Here’s a list of 25 rules and recommendations that people tend to find most helpful.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…