Categories: DesignTheoryUX

Design is Valued. Now What?

From an outsourced last step to the forefront of strategy, the value of design has undergone a transformation in the software industry. Today’s UI designers have a new set of challenges born of increased pressure and expectations.

Companies want design to act as a source of product leadership but can’t make the organizational changes/sacrifices required to enable it.
— Luke Wroblewski (@lukew) February 17, 2015

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Rob Cowie

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