As you approach a research project, you are often faced with choices about different methods and concepts. While you consider your options among methods, it may be that opposing methods actually offer a complementary rather than contradictory view of the user experience.
The following pairs of essential concepts are often portrayed as mutually exclusive while, in fact, the elements of each pair complement each other. Understanding the different but often complementary nature of these paired concepts can help improve your research.
- Inspection Methods and Usability Testing
- Analytic and Empirical Methods
- Qualitative and Quantitative Analysis
- Summative and Formative Evaluation
- Internal and External Validity
- Small and Large Samples
