Categories: DesignTheoryUX

3 Rules To A Great Customer Experience

It’s safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables.

I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on my experience with this and other projects, I have discovered the common denominator to a great client experience.

The key to a successful project is clarity between all stakeholders. You have the client, the user, the designer and the developer. Each has completely different ways of thinking. Your goal is to compile a series of documents that every single stakeholder can understand. This transparency results in more questions asked by each stakeholder from their unique viewpoint.

 | Read article

Rob Cowie

Recent Posts

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

4 months ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

8 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

9 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

1 year ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago