Categories: DesignTheoryUX

3 Rules To A Great Customer Experience

It’s safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables.

I recently experienced this while leading the planning and designing of a mobile app for the clothing giant Quiksilver. It was an extremely high profile gig with many domestic and international stakeholders. Based on my experience with this and other projects, I have discovered the common denominator to a great client experience.

The key to a successful project is clarity between all stakeholders. You have the client, the user, the designer and the developer. Each has completely different ways of thinking. Your goal is to compile a series of documents that every single stakeholder can understand. This transparency results in more questions asked by each stakeholder from their unique viewpoint.

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Rob Cowie

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