Categories: DesignUX

Make Your App Vital By Reaching Out to Users in Context

When users download an application, how does their initial intrigue to transform into the feeling that the app is a vital part of their daily existence? The definition of “vital” differs depending on what kind of app users are looking for (e.g. productivity, utility, gaming), but a vital experience transcends basic functionality for each of these app categories. Creating a vital experience makes an app something that a user doesn’t want to—or can’t—live without.

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Rob Cowie

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