Make Your App Vital By Reaching Out to Users in Context

When users download an application, how does their initial intrigue to transform into the feeling that the app is a vital part of their daily existence? The definition of “vital” differs depending on what kind of app users are looking for (e.g. productivity, utility, gaming), but a vital experience transcends basic functionality for each of these app categories. Creating a vital experience makes an app something that a user doesn’t want to—or can’t—live without.

 | Read article