The Right Way to Do Lean Research

Too many people just “do research” or “talk to customers” without having a plan for what they want to learn. What they end up with is a mass of information with no way of parsing it.

Sure, you can learn things just by chatting with your users, but too often what you’ll get is a combination of bug reports, random observations, feature suggestions, and other bits and bobs that will be very difficult to act on.

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