Categories: StrategyTheory

3 UX Organization Personas

The Purists — Every organization — UXPA, IxDA, CHI, IAI, and so on — includes a subset who feel that they are different from other groups for a variety of reasons.

The Big Tenters — These are folks who may have a primary connection with one or maybe two UX organizations and are looking for ways to collaborate and build bridges between organizations.

The Selfies – These people aren’t big on any of this organizational navel-gazing. They really don’t care — and are put off by the drama that debates of Purists and Big Tenters generate.

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Rob Cowie

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Rob Cowie

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