It’s about branding (how traditional branding is killing the Web)

Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave.

Customer: Hello, I visited your site interested in getting a price for your product. Couldn’t find any pricing info. Instead, there were these huge images that took ages to load.”
Organization: Dear customer, Sorry you didn’t find any information on pricing. That’s because we don’t publish any. And the images are part of our branding campaign. Have a nice day.”

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