At the LAUX Meetup Group, Media Contour’s Luke Swenson was able to track down Don Norman, author of The Design of Everyday Things: Revised and Expanded Edition and get his thoughts on problem solving, identifying the right problem, and why copying your competitors is unwise in a world where you should be focusing on your own strengths.
Your book begins with you challenging designers to ask “The Five Whys” when trying to solve their client’s problems. How can this technique help us discover new insights?
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…