At the LAUX Meetup Group, Media Contour’s Luke Swenson was able to track down Don Norman, author of The Design of Everyday Things: Revised and Expanded Edition and get his thoughts on problem solving, identifying the right problem, and why copying your competitors is unwise in a world where you should be focusing on your own strengths.
Your book begins with you challenging designers to ask “The Five Whys” when trying to solve their client’s problems. How can this technique help us discover new insights?
