Categories: DesignTheory

Motion Perfection

For years, we’ve been pushing pixels — crawling towards digital perfection. At this point, it’s second nature. Pixel perfection is no longer a surprise, it’s an expectation. No one is impressed with your “nearly-OCD” obsession with pixels — it’s average. It’s expected. Yawn.

So what is unusual? What will set you apart from the competition? Interactions — great ones. Well thought out animations, motion graphics, and interactions are the future. Why now? We have amazing web and mobile tech that allows us to be spoiled. The distance between what we can imagine and what is feasible is smaller than ever.

 | Read article

Rob Cowie

Recent Posts

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

3 days ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

4 months ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

5 months ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

10 months ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago

Democratizing User Research to Innovate and Refine Digital Products

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

1 year ago