Mobile has changed the way we interact with content. As UX practitioners, we need to rethink the design paradigm for the web. Simply translating desktop designs to mobile screens is not an option. Small touch screens on smartphones, tablets, and e-readers change the way users input and interact with content.
Established desktop behaviors (i.e. mouse inputs, physical keyboards) are removed from the mobile experience. We need to optimize the interaction, strip away redundancies and focus on the essential tasks that support user goals.