Why your UX Designer won’t be the next Steve Jobs

Your UX designer won’t be the next Steve Jobs. You might be wondering why I would say this. After all, UX designers devote their lives to improving and perfecting the user experience, spending countless hours exploring, anticipating and advocating for users’ needs in everything from product design to web usability. Most would argue that Jobs’ fanatical focus on design quality played a pivotal role in the success of the Apple products he championed.

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