User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.
January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…