Categories: StrategyTheory

How to ruin good UX in 20 simple steps

Every day we access a number of new or familiar sites and encounter a number of different experiences. Sometimes, you may have pleasant and average ones but if you are unfortunate, you get downright terrible experience. What is it that makes one experience better than another? A site doesn’t have to be the pinnacle of amazing design, it doesn’t have to have more information than wikipedia, all it needs (and not to understate how difficult this is) is a good user experience.

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Rob Cowie

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Rob Cowie

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