It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user.
Most of the clients we work with at EffectiveUI already have a good understanding of their customers from a market point of view. They know their target demographics and often have an solid sense of psychographics: their customers’ interests, media habits, and lifestyles.
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…
Dark patterns are a popular design topic but defining them can be difficult. That’s because…
Designing better and delivering faster is the dream of all designers, but it need not…