4 myths about User Experience – and how to bust them

While the concept of user experience and the term UX have become seemingly ubiquitous in the workplace, most non-UX people still have the wrong idea about what it is.

Here are four common UX myths and how we can bust them:

1. UX is too Soft; it’s not Based on Anything

One of the most annoying things people say about UX is that it’s “just common sense,” or it’s “something you just made up.” Nothing could be further from the truth: UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research.

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