Categories: DesignTesting

The power of A\B Testing

A/B testing is a technique that is used measure which of two or more concepts that are relatively similar help an organization to attain a goal more efficiently. This technique, which is also referred to as split testing can be powerful in regard to UX because it allows a business to determine which changes will improve its website. The changes you make on your website can have a significant impact on user experience.

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Rob Cowie

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