Categories: Testing

Is observing one user worse than observing none?

Seeing is believing. Observing just a handful of users interact with a product can be more influential than reading pages of a professionally done report or polished presentation.

But what if a stakeholder only has time to watch two or just one of the users in a usability study? Are there circumstances where watching some users is worse than watching no users at all?

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

2 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

2 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago