4 types of customer analytics to collect

While they may be called customers, users, buyers, or even guests, they are all people.

Organizations quantify, classify, categorize and track people well before they’ve even made a purchase and throughout their customer lifetime.

These analytics provide a constant stream of data that should improve the decision making process.

To get a better understanding of problems and opportunities for your customers, you’ll want to collect data from each of the following four customer analytics groups.

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