3 isn’t the magic number

At UX London I went to the Jared Spool workshop ‘Designing for Content-Rich Sites’. As expected I was entertained and educated, but I was also reminded of an urban myth that has come back to haunt me time, and time, again.

‘People need to get to all our content within 3 clicks’

This is simply not true – they don’t! In the hundreds of user tests we run each year we witness people happily clicking away, delving deep down in to the depths of sites to find what they are looking for. It’s a joy to watch a hungry participant hunting for their bounty.

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