Enduring misconceptions of UX Design

A couple weeks ago I suddenly saw a resurgence of interest in an article I wrote for Mashable in January 2009 titled 10 Most Common Misconceptions About User Experience Design. Later that year I turned it into a presentation and had a pretty good run with it, until I felt that my message was widely enough understood that I could move on to something else. So you can imagine how surprising it was to see the article and presentation vehemently flying across Twitter four years later.

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