Notification design strategies

If your inbox is anything like mine, it’s littered with unwanted notifications from companies begging for attention. Gmail has done a great job of making it easy to separate important messages from automated notifications; however some organizations refuse to make it easy to control the emails we receive. What can notification designers do to make things right?

Interacting with most websites is simple: we sign up, we sign in, and, occasionally, we give websites a bit of our time and attention. Maybe we share a preference or two. In return, those sites provide us with not only useful information (in the short term), but also notifications and other recurring updates (in the long term). This functionality is nothing new. It’s often convenient.

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