Categories: Design

Building products with soul

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. – Steve Jobs, Wired, Feb 1995

Creatives are able to see these glitches in our world time and again through their experiences. The question is what do we do when we spot these glitches that spark ideas. We build! It’s quite easy as makers to jump in, design, code and launch. While this is great attitude, I urge creatives to stop and think about the soul of what you’re creating.

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Rob Cowie

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