Categories: BehaviourDesignTheory

Colour: User Experience and Psychology

Colour plays a crucial role in User Experience. It transmits a psychological message to your users and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry.

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Rob Cowie

Recent Posts

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

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Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

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2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

1 year ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

1 year ago

Why User Experience Design is so Hard to Get Right

User Experience Design is hard to get right. Good designers begin by attempting to understand…

2 years ago

The Benefits of a Design System: Making Better Products, Faster

Staying in tune with what users want means more loyal customers—and more revenue for companies.…

2 years ago