Categories: Theory

Applying Lean UX

We recently wrapped up a project for a startup in the digital photography space, and aside from being great design partners, one of the fun things about them was their excitement to utilize some of the Lean UX strategies and techniques that former Cooperista Josh Seiden wrote about in his book Lean UX with Jeff Gothelf. We certainly learned a lot from going through the process with this client (learning as you go is, after all, a Lean UX principle). We had some best practices confirmed, and found some new ones and nuances too. Here are just a few that we came across in going through a real-life Lean UX project.

 | Read article

Rob Cowie

Share
Published by
Rob Cowie

Recent Posts

Can Brand Trust Scale Across Ecosystems?

I was invited to take part in a panel discussion at this year's Absa XDC…

3 weeks ago

2026 Absa Experience Design Collab (XDC)

Part of a panel discussion titled 'Can Brand Trust Scale Across Ecosystems?' at the annual…

3 weeks ago

2025 Absa XDC Conference

Spoke at the second Absa Experience Design Collab Conference on Designing Propositions. Explored how design…

1 year ago

Digital Design & UX in Financial Services: January 2025 Insights

January 2025 has brought a wave of exciting advancements and strategic shifts in the financial…

2 years ago

2024 Absa XDC Conference

Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…

2 years ago

2024 Absa Design Hackathon

Presented an overview of UX and Design Research concepts and tools to students at the…

2 years ago