I was reviewing an online shoe store the other day. The landing page had this beautiful graphic of all these shoes. Gorgeous looking site. And then I clicked on another link, and saw this photo of food. That’s weird. This shoe store has a dietary help section?
It wasn’t a shoe store. I finally figured out it was a web designer’s portfolio. These were examples of their photography. I’ve been helping with a lot of website critiques lately. Here are three mistakes I myself have made and see over and over again.
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Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…