Watching them struggle

You’ve probably watched somebody who is not technically savvy trying to operate an interface new to them, likely with little success. Maybe that interface was yours. You’ve spent countless hours cutting that thing down to the basics, refining the copy and making everything crystal clear, and yet, you watch with bewilderment as the user before you struggles and stumbles across the screen, doing everything possible to go in circles around the interface element they actually need, which to you seems blindingly obvious.

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