Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible for everyone, here is a detailed scenario of what great user experience feels like:
Imagine you’re hungry and, instead of cooking your own food, you decide to go out for dinner. How do you choose the right restaurant? Well, you would just ask a few friends to recommend a nice, let’s say, sushi place. So, your friend sends you the recommendation and soon you land on the website of said restaurant. Looks nice, so let’s check the menu online and give them a call to reserve a table. What a friendly voice on the other side of the phone! After two minutes you’re given the nicest table with a wonderful view from the rooftop. That was quick and the guy on the phone made you smile due to his charming accent. Feels like they celebrate a special culture of excellent food there—you can’t wait to go.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…