Theory

Customer-centric and easy-to-use is the new business model (The Alibaba story)

Truly customer-centric companies will dominate the Internet Age. Alibaba, a Chinese Internet company, is about to go public in the…

11 years ago

Navigating the Mobile Jungle

A quantitative look at mobile usability and conversion-friendly design. Did you know 1.2 billion people access the web from mobile…

11 years ago

An icon is worth 1,000 words

A picture is worth one thousand words. This aphorism means even more when we apply it to icons: save, open,…

11 years ago

Agile UX vs Lean UX, which should you choose?

The Web is a well established kingdom of acronyms and buzz words. I’m sorry to say so, but we tend…

11 years ago

Where to place icons next to button labels

Icons placed next to button labels are like bullet points placed next to items in a list. Both can make…

11 years ago

UX How-To with Luke Wroblewski

Luke Wroblewski presents some great how-to video tutorials on User Experience.  | Video playlist

11 years ago

The Information Architecture Value Chain

In my last column, I described how an information architecture (IA) compass is useful in grounding your approach to solving…

11 years ago

Gamification And UX: Where Users Win Or Lose

The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Some play…

11 years ago

Hybrid sweet spot: Native navigation, web content

When we launched the iPhone version of Basecamp in February of last year, it was after many rounds of experimentation…

11 years ago

Leonardo Da Vinci would have made an amazing UX Designer

Leonardo Da Vinci: I can’t speak for his people skills, but there’s plenty of evidence to suggest that it’s unlikely…

11 years ago