It’s exciting to see more professionals wanting to research customers to make their services and products fit better. But there’s…
One key predictor of future company growth is customer loyalty. It's such an important customer metric, I have a chapter…
The success of every business depends on how the business will meet their customers’ needs. To do that, it is…
A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and…
Traditionally, entrepreneurs and intrapreneurs come up with wild, life-changing product ideas and then write a comprehensive, step-by-step business plan illustrating…
How do you create a better user experience? The answer starts with asking the right questions. While there are many…
Usability testing is an essential method to measure the user experience. I write a lot about the value of having…
One of the hardest lessons to learn in UX is that researchers can’t always trust what test participants tell them.…
Usability testing, with real users, is one of the key areas that too many web designers skip. Often, there is…
Designing an effective user experience requires an understanding of the needs of both the business and users and designing a…