Rob Cowie

The Experience Makes the Product, Not the Features

Your app's customers aren't won over by features. They're won over by the product experience. It’s in this context that…

11 years ago

People are people, not users

The dehumanizing of humans has a long history in computer science. Deep down in the psyche of IT, people are…

11 years ago

Why You Should Avoid Using Modal Windows on Mobile

One of the most frustrating things users experience on mobile sites is a modal window. On desktop, modal windows display…

11 years ago

Tech4Africa Conference 2015

Presented on UX Research and Strategy at 'Africa's SXSW' - held this year at FNB Stadium.

11 years ago

Digital Business Models Conference 2015

Presented at the annual Digital Business Models Conference hosted by Dimension Data on the importance of UX when drawing up…

11 years ago

UX South Africa Conference 2015

The UX South Africa Conference is the largest event on the South African UX calendar – more than 300 delegates…

11 years ago

UX BS Generator

Generate your own UX bullshit jargon statement for your next meeting... Read article

11 years ago

Plateaus are Harder Than Mountains

How can design help real people use data in their lives? Bold claims have been made about applying “big data”…

11 years ago