The more digital an organization becomes the more distant it becomes physically from its customers. By 2020 there will be…
If you’re a UX designer, you’ve probably designed a lot of forms and web (or app) pages in which the…
Over the years I’ve developed a survey technique that looks absolutely crazy and unworkable. Every time I present it to…
The success of every business depends on how the business will meet their customers’ needs. To do that, it is…
A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and…
After nine years of building a robust UX consulting practice within a large software consulting firm, I sort of expect…
Effectively mentoring young designers is a rewarding and crucial step in mastering your own skills. From start-ups to big business…
The challenge for writers of web content is that we think that people want to read our content. They don’t.…
PART 2 of 2: Luke answers audience questions and covers screen-less devices, responsive web designs vs. native applications, form conversions,…
PART 1 of 2: In this 1 hour 20 min seminar, Luke walks through the growth of connected screens and…