The success of every business depends on how the business will meet their customers’ needs. To do that, it is…
A persona is a representation of a type of customer. Personas answer the question, “Who are we designing for?” and…
After nine years of building a robust UX consulting practice within a large software consulting firm, I sort of expect…
Effectively mentoring young designers is a rewarding and crucial step in mastering your own skills. From start-ups to big business…
The challenge for writers of web content is that we think that people want to read our content. They don’t.…
PART 2 of 2: Luke answers audience questions and covers screen-less devices, responsive web designs vs. native applications, form conversions,…
PART 1 of 2: In this 1 hour 20 min seminar, Luke walks through the growth of connected screens and…
Focusing on the needs of customers is a thankless job in most organizations. In fact, the customer champion is seen…
The irony of this period of Big Data is that many organizations are becoming even more disconnected from their customers.…
A good UX designer can easily explain the logic behind each decision in a design concept. This includes the information…