Defined as ‘the structural design of shared information environments’, information architecture focuses on bringing the principles of architectural design to the online world.
Just like the blueprints of a dream home or the outline of a well-written article, good website structure organizes information in a way that enhances the user experience and delivers pertinent information as quickly as possible.
In fact, most website visitors only become aware of information architecture when it is poor and stops them from finding the information they require.
