Often times, I see people confusing what UX really is. UX means user experience. In order to make it tangible for everyone, here is a detailed scenario of what great user experience feels like:
Imagine you’re hungry and, instead of cooking your own food, you decide to go out for dinner. How do you choose the right restaurant? Well, you would just ask a few friends to recommend a nice, let’s say, sushi place. So, your friend sends you the recommendation and soon you land on the website of said restaurant. Looks nice, so let’s check the menu online and give them a call to reserve a table. What a friendly voice on the other side of the phone! After two minutes you’re given the nicest table with a wonderful view from the rooftop. That was quick and the guy on the phone made you smile due to his charming accent. Feels like they celebrate a special culture of excellent food there—you can’t wait to go.
