Don’t make me think, Steve Krug wrote on the premise that a good software program or website should let people accomplish their intended tasks as easily and directly as possible.
Each day, people face making thousands of decisions; some sources suggest upwards of 35,000 decisions per day, though this number is somewhat suspect as it is difficult to estimate something predicated on personal bias. Understanding how and why people interact with products and employing persuasive design principles based on that information can ease decision-making anxiety and improve overall user experience.
