As a designer, I’m interested in bringing concepts and learnings from a wide range of disciplines into the world of design to help create better solutions. One field that has had a massive influence on my design approach has been behavioural economics.
I’ve been fascinated with it ever since picking up a copy of Dan Ariely’s book Predictably Irrational at an airport many years ago. Having previously studied traditional economics with its assumptions of rationality, behavioural economics was a breath of fresh air with its premise that people are in fact irrational creatures.
Spoke at the inaugural Absa Experience Design Conference on Designing the Future through Prototyping. The…
Presented an overview of UX and Design Research concepts and tools to students at the…
User Experience Design is hard to get right. Good designers begin by attempting to understand…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Staying in tune with what users want means more loyal customers—and more revenue for companies.…
Many of us have had the experience of feeling like we’re shouting into an online…