As a designer, I’m interested in bringing concepts and learnings from a wide range of disciplines into the world of design to help create better solutions. One field that has had a massive influence on my design approach has been behavioural economics.
I’ve been fascinated with it ever since picking up a copy of Dan Ariely’s book Predictably Irrational at an airport many years ago. Having previously studied traditional economics with its assumptions of rationality, behavioural economics was a breath of fresh air with its premise that people are in fact irrational creatures.
